Seymour Chwast, one of the most important graphic designers of the 20th century and co-founder of Push Pin Studios with Milton Glaser and Edward Sorel, has designed an anti McCain/Bush t shirt for Freshjive. The shirt is in stores now and most proceeds will be directly contributed to the Barack Obama campaign.

Some Background on Seymour Chwast:
Mr. Chwast first gained notoriety in the 1950s with a playful expressive approach to type and layout based on revivalism which was a radical alternative to the Swiss formalism at the time.

Chwast is noted for his strength in concept and design. A sense of humor underpins his illustration along with a keen understanding of traditional design. Chwast along with his colleagues in the Pushpin Studio (which they founded in 1954) reintroduced the long divorced principles of illustration and design. Moreover, he helped formulate a new graphic lexicon based on knowledge, appreciation, and reapplication of past styles and forms. His work has been published in countless design books and publications. Chwast, along the many years of design, has also been committed to social and political issues. The combination of an expression of these issues along with a graphic wit, seemed all too obvious to have him contribute to the Freshjive running t shirt theme of “World Problems”.

As well as this initial design, look out for a group of limited edition designs that Chwast will be releasing in the Freshjive line in 2009. We’ll keep you posted.

Most of the profits will be directly contributed to the Barack Obama campaign

Related Links:
PushPin
AIGA Article

Posted under Freshjive